COVER ME
COVERME HEALTH AND DENTAL INSURANCE
COVERME HEALTH AND DENTAL INSURANCE
COVERME HEALTH AND DENTAL INSURANCE
COVERME HEALTH AND DENTAL INSURANCE
ZURICH INSURANCE MALAYSIA
ZURICH INSURANCE MALAYSIA

COVERME HEALTH AND DENTAL INSURANCE

Manulife Financial asked WiredPente to develop a master brand for their suite of insurance products. CoverMe was the result, with all of their health, travel and life products residing beneath this marque. Applied to collateral, stationery, all advertising channels and in English and French, CoverMe is a cohesive, national brand with a clean, uncluttered look and voice, delivering a brand promise of understandable and relevant insurance products to all Canadians. Something the insurance industry has needed for a while now.


Comprehensive and flexible brand guidelines


Marketing and collateral material




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